SEO/GEO Specialist

Job Title: SEO/GEO Specialist

Company: XOOBAY

Department: Growth & Digital Marketing

Location: Hong Kong / Remote

Job Description

As an SEO/GEO Specialist at XOOBAY, you will join a high-growth team at the intersection of AI and global eCommerce. You will be responsible for defining and executing cutting-edge Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies. This role transcends traditional Google ranking; you will leverage a comprehensive suite of AI tools to enhance the visibility of XOOBAY’s platform, global supplier resources, and supply chain advantages across AI-powered search engines and conversational assistants (e.g., ChatGPT, Perplexity, Claude). Your mission is to bridge the gap between world-class supply chains and global buyers through intelligent, AI-driven growth strategies.

Responsibilities

GEO Strategy Leadership: Develop and implement XOOBAY’s Generative Engine Optimization (GEO) framework. Use structured data, semantic optimization, and Answer Engine Optimization (AEO) to ensure our platform remains a primary source for AI-generated responses.

AI-Driven Content Automation: Expertly utilize a wide range of Generative AI tools (e.g., ChatGPT, Claude, Midjourney, Jasper) to produce large-scale, multilingual SEO content. Continuously refine Prompt Engineering techniques to improve content relevance, authority, and conversion rates.

Full-Stack SEO Management: Oversee technical SEO audits, keyword research (focused on eCommerce and B2B trade), on-page optimization, and global backlink strategies to drive high-quality organic traffic.

Supply Chain Narrative Transformation: Deeply analyze eCommerce supply chains and supplier resources. Translate complex manufacturing capabilities and logistical advantages into marketing language that resonates with the search intent of global buyers.

AI Tool Integration & Efficiency: Explore and integrate specialized AI SEO software (e.g., Perplexity Pages, Surfer SEO, Content at Scale) to automate keyword discovery, competitor analysis, and reporting workflows.

Data Insight & Reporting: Establish a robust monitoring system for SEO/GEO KPIs. Use AI-assisted data analysis (via GSC, Semrush, and internal tools) to provide actionable insights for business decision-making.

Cross-Functional Collaboration: Partner with Product and Engineering teams to ensure SEO/GEO best practices are integrated throughout the platform’s development lifecycle.

Requirements

Education: Bachelor’s degree in Marketing, Computer Science, International Trade, or a related field.

Industry Experience: Minimum of 5 years of professional SEO experience, with at least 3 years focused on Global eCommerce or International Trade. Experience with major platforms (e.g., Amazon, AliExpress, Shopee) is highly preferred.

AI Tool Proficiency: Advanced expertise in utilizing and combining various AI tools. Must demonstrate strong Prompt Engineering skills and the ability to use AI to significantly scale output and efficiency beyond traditional manual methods.

Specialized Knowledge: Strong understanding of technical SEO (Crawlability, Indexing, Rendering, Core Web Vitals).

In-depth knowledge of AI search ranking mechanisms and how to optimize content for Large Language Models (LLMs).

E-commerce Literacy: Keen business insight into global supply chains, supplier sourcing, and cross-border trade logic.

Technical Toolkit: Proficiency with Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other industry-standard SEO tools.

Language Skills: Excellent command of English and Chinese (Simplified/Traditional) to facilitate global collaboration and international brand positioning.

XOOBAY is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Send your resume to media@xoobay.com  with title:  SEO/GEO Specialist applicant